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ZURICH, Nov 2012

Guests of Swissôtel Hotels & Resorts who are also British Airways’ Executive Club Members have a new reward to look forward to. With immediate effect, every stay at Swissôtels worldwide entitles guests to start collecting British Airways Executive Club Avios points directly.

“This alliance is very important to us, because British Airways Executive Club is one of the world’s most renowned frequent-flyer programmes,” says Stephanie Hilgers, Executive Director Partner Marketing at FRHI (Fairmont Raffles Hotels International), the parent company of Swissôtel Hotels & Resorts. “With this partnership, we are creating new opportunities for communicating with potential customers and strengthening the ties to our regular guests.”

The collection of British Airways Avios provides Members with opportunities to use their Avios towards rewards such as flights, cabin upgrades and car hire with Avis.

Swissôtel Hotels & Resorts

Swissôtel Hotels & Resorts ( is an award winning and distinctive group of deluxe hotels, combining renowned Swiss hospitality with contemporary design, personalised service, charm and efficiency. Located in popular gateway destinations and city centres, the hotels provide convenient access to business and shopping districts. The group's Swiss heritage ensures organisational competence, attention to detail, safety and a superlative guest experience.

The international hotel chain is owned by FRHI Holdings Limited, a leading global hotel company with 102 hotels and resorts worldwide under the Raffles, Fairmont and Swissôtel brands. The company also manages Fairmont and Raffles branded Residences, Estates and luxury private residence club properties.