Swissotel Launches New Brand Promise
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Zurich, Nov 2014

In celebration of its new brand promise, Swissotel Hotels & Resorts surprised guests, media and passerby with an amazing spectacle: the façade of Swissotel Zurich, one of the tallest buildings in the city, was bathed in atmospheric, super-sized images by acclaimed light artist Gerry Hofstetter. The images depicted patterns symbolic of the unique attributes and visual identity of the Swissotel brand.

The occasion; a kick-off event for media and guests where Swissotel Hotels & Resorts debuted its new brand promise, “Quality in Life”. The Swissotel brand, born in Switzerland, but now represented internationally in 31 locations around the world, is synonymous with quality, reliability, sustainability and genuine hospitality. In fact, over 4.6 million Swissotel guests per year bear witness to this approach every year.

“Quality of life means something different to every person,” says Lilian Roten, Vice President, Swissotel Brand. “For some, it’s spending time with family, for others it’s feeling comfortable and inspired in a relaxing atmosphere. We contribute to the quality of life of all of our guests from around the world in a wide variety of ways. This comes to life with our contemporary design mixed with local flair, our sustainable and environmentally conscious practices, or our vitality programme, which supports a natural and healthy lifestyle.”

The promise “Quality in Life” is already inherent in the company’s name. “Swiss” stands clearly for Swissness at all Swissotel locations: for a natural, unique design language and use of materials, which always keeps comfort and functionality in mind. Swissness is also a promise to take care of nature and people; to be responsible for making sustainable development go hand-in-hand with economic development and entrepreneurial responsibility. Also Swiss, of course, is the instinct for exercise and vitality, and in keeping with this each hotel in the Swissotel portfolio is constantly adapting its products and services to guests and their well-being – a balance between physical and mental vitality. The “otel” part of the name stands for the promise to offer each guest a temporary home and to infuse that home with hospitality, reliability and local charm.

Swissotel is currently ISO-certified around the world in quality management, environmental management, health and safety management, as well as food safety management. In 2013, the hotel company reached the “Recognized for Excellence” level, based on the EFQM’s Business Excellence Model. A detailed sustainability report informing guests and the public about Swissotel’s long-term sustainability strategies, objectives, initiatives and results can be downloaded at

Gerry Hofstetter has been a light artist since 1999; on an international level since 2003. There are hardly any famous buildings that have not been staged as part of his impressive light installations – they include landmarks such as Zurich’s Grossmünster, the Brandenburg Gate in Berlin, the Coliseum in Rome and the Presidential Palace in Argentina. For more information, please see

Swissôtel Hotels & Resorts

Swissotel Hotels & Resorts ( is an award-winning and distinctive group of deluxe hotels, combining renowned Swiss hospitality with contemporary design, personalised service, charm and efficiency. Located in popular gateway destinations and city centres, Swissotel locations provide convenient access to business and shopping districts. The group's contemporary Swiss style and locally inspired flair attracts business and leisure travelers who enjoy high-end hotels but prefer fresh innovation to stale pretension.

Swissotel is part of FRHI Hotels & Resorts, a leading global hotel company with hotels and resorts worldwide under the Raffles, Fairmont and Swissotel brands.

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