SWISSÔTEL HOTELS & RESORTS STARTS VITALITY PROGRAMME

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Zurich, Mar 2012

Swissôtel Hotels & Resorts’ new activity programme stays true to its belief in vitality. Following the launch of the new Pürovel Spa & Sport brand last year, a greater focus is being placed on the natural vitality and healthy lifestyles of Swissôtel guests. This includes a whole range of activities that guests can do either in their room, in the gym, or outdoors, whenever it is convenient for them. The Vitality Programme is being implemented in several stages over the course of 2012.

A particular highlight gives guests the opportunity to order gym equipment to be set up in their room. Provided with instructions, guests can use a Swiss ball, Aero Step, yoga mats, Thera-Bands, or Pilates rings to aid balance & coordination, increase flexibility, and strengthen muscles. Equally, anyone who prefers outdoor training can get their money’s worth out of special jogging maps which show planned routes of various distances for different levels of fitness. The weekly activity programme offered by every Swissôtel in the world will also include guided walks or jogging tours. At Swissôtel Zurich for example, these are led by the general manager of the hotel.

Starting this summer, the hotel chain’s cuisine will become even healthier. At breakfast, lunch, and dinner, as well as on the room service menu, there will be a larger selection of healthy and light dishes supplemented by fresh fruit, low-fat products and organically-grown coffee. This will also be reflected in the planning of conferences and meetings, with stimulating breaks for participants including light and fresh food and beverage options.

“As we all know, a healthy mind needs a healthy body, so we have not forgotten mental fitness in our Vitality Programme,” says Lilian Roten, Vice President Operations at Swissôtel Hotels & Resorts. “Chess contests, Scrabble tournaments, Monopoly games and backgammon evenings will offer guests an opportunity to interact and relax in their spare time.”

The Swissôtel Vitality Programme starts with a week-long campaign from 21st March 2012 at all the Swiss hotel chain’s destinations worldwide; on offer will be a range of activities, from aerobics and Zumba in the lobby to “Vertical Challenges” throughout each floor of
Swissôtel’s multi-storey buildings.

Picture captions: A vital programme needs vital Swissôtel team members.

Brigita Sepp is Spa Manager at Swissôtel Tallinn/Estonia and was qualified in Elliot 6 World Championship Sailing Competition last year.
Richard Barnwell is Conference & Banqueting Sales Manager and used to be a professional footballer and participant in the UEFA Cup.

Swissôtel Hotels & Resorts

Swissôtel Hotels & Resorts is an award winning and distinctive group of deluxe hotels, combining renowned Swiss hospitality with contemporary design, personalised service, charm and efficiency. Located in popular gateway destinations and city centres, the hotels provide convenient access to business and shopping districts. The group's Swiss heritage ensures organisational competence, attention to detail, safety and a superlative guest experience.

The international hotel chain is owned by FRHI Holdings Limited, a leading global hotel company with 101 hotels and resorts worldwide under the Raffles, Fairmont and Swissôtel brands. The company also manages Fairmont and Raffles branded Residences, Estates and luxury private residence club properties.