NEW PARTNERSHIP BETWEEN SWISSÔTEL HOTELS & RESORTS AND ETIHAD AIRWAYS

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Zurich, Jul 2010

From mid-July the international hotel chain Swissôtel Hotels & Resorts and the Arabian Etihad Airways are entering into an important new partnership. Members of the Etihad frequent flyer programme Etihad Guest can now collect miles worldwide whenever they stay in one of the 28 Swissôtels throughout 16 countries.

“This new partnership expresses our appreciation of our Arabian guests,” says Petra Götting, Vice President Marketing & Sales Swissôtel Hotels & Resorts. “The Middle East is an important market offering us steadily growing potential. We are also opening our first hotel in this region, the Swissôtel Makkah in Saudi Arabia, at the start of next year – another good reason to cooperate with a successful Arabian airline.” As the national airline of the United Arab Emirates, based at Abu Dhabi International Airport (AUH), Etihad Airways now carries more than 17 million guests to over 50 destinations.

Swissôtel Hotels & Resorts

Swissôtel Hotels & Resorts is an award winning and distinctive group of deluxe hotels, combining renowned Swiss hospitality with contemporary design, personalised service, charm and efficiency. Located in popular gateway destinations and city centres, the hotels provide convenient access to business and shopping districts. The group's Swiss heritage ensures organisational competence, attention to detail, safety and a superlative guest experience.

The international hotel chain is owned by FRHI Holdings Limited, a leading global hotel company with 101 hotels and resorts worldwide under the Raffles, Fairmont and Swissôtel brands. The company also manages Fairmont and Raffles branded Residences, Estates and luxury private residence club properties.