SWISSÔTEL HOTELS & RESORTS EXPANDS ITS PROPERTIES IN TURKEY WITH TWO NEW DELUXE HOTELS IN BODRUM

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ZURICH, Jun 2012

Swissôtel Hotels & Resorts’ portfolio in Turkey is being expanded with two new deluxe hotels: a beach resort and a city resort in Bodrum. In addition to Istanbul, Ankara and Izmir, Bodrum will become another important feature destination in the Turkish market for this international hotel group with Swiss roots. The two new properties are scheduled to open in 2013 and 2014.

Swissôtel’s future beach resort lies directly on the waterfront in Turgutreis, approximately 20 kilometres from the centre of Bodrum. The main two-storey hotel comprises 66 rooms and suites offering at least 40m² per room, complemented by villas and duplex terraces in front, which house 72 residences that are 85 – 274m² in size. Rounding off the offering are indoor and outdoor pools, Pürovel Spa & Sport, a wide variety of sport opportunities and various restaurants.

The Bodrum city project of Swissôtel is located in the hills of Bodrum, with a fascinating panoramic view over the city. 56 elegant rooms and suites, 45 private residences, three restaurants and Pürovel Spa & Sport will be available to all guests. The centre of Bodrum is 10 minutes from the hotel and the airport is just 20 minutes away. “Our hotel group has had a presence in Turkey for over 20 years, establishing an excellent reputation,” says Meinhard Huck, President Swissôtel Hotels & Resorts. “Both holiday resorts in Bodrum are the perfect addition to our existing hotels in this very important market.”

Thanks to its location and the warm Mediterranean climate of the Aegean coast, Bodrum is very popular with both tourists and locals. Many families from Istanbul and Ankara have a summer home here and consider the city their holiday residence. Bodrum offers ideal conditions for surfing, diving and all other water sports. Thanks to strict guidelines, building construction in Bodrum is limited to two storeys, which makes the city stand out from other tourist destinations in Turkey. The Greek island Kos is just a half hour away by boat.

The owner and developer of the project is Çagdaş Holding, advised by one of the world’s leading hospitality consultancies, Servotel Corporation. Both projects will be designed by internationally recognized architect Gokhan Avcıoglu (GA architects), who won several design awards in 2011. “We are happy to see our vision to diversify into luxury hotels internationally unfold with two world class properties in the fastest growing resort destination in Turkey”, says Cağdaş Çağlar, Vice President of Çağdaş Holding. “We are also happy to progress in this venture with our brand partner, Swissôtel Hotels & Resorts, representing quality, professionalism and excellent recognition both in the Turkish and international markets.”

In 1987, with the establishment of Cagdas Construction in Istanbul, the keystone was laid for the Cagdas Holding, which became to be known as one of the most successful companies in the Construction Sector. Since its foundation, Cagdas Holding has completed many prestigious projects in İstanbul, Adapazari and Bodrum. After the commissioning of the Bodrum International Airport, the investments have been concentrated on and around the Bodrum area. With its ultimate business understanding and quality approach, Çağdaş Holding has been the architect of many constructions, projects, and innovations which are very well known investments for the future of Bodrum. Çağdaş Holding, which consists of twelve companies such as Çağdaş İnşaat(Construction), Çağdaş Beton(Concrete), Çağdaş Air, Çağdaş Properties, Çağdaş Peyzaj (Landscaping),Çağdaş Harita Mühendislik (Surveying Engineering), Çağdaş Yapı Market (Construction Market), Çağdaş Mermer (Marble), Bodrum FM, Bodrum Turizm (Tourism) and Çağdaş (Energy) Enerji has today become a powerful and innovative brand.

Swissôtel Hotels & Resorts

Swissôtel Hotels & Resorts is an award winning and distinctive group of deluxe hotels, combining renowned Swiss hospitality with contemporary design, personalised service, charm and efficiency. Located in popular gateway destinations and city centres, the hotels provide convenient access to business and shopping districts. The group's Swiss heritage ensures organisational competence, attention to detail, safety and a superlative guest experience.

The international hotel chain is owned by FRHI Holdings Limited, a leading global hotel company with 101 hotels and resorts worldwide under the Raffles, Fairmont and Swissôtel brands. The company also manages Fairmont and Raffles branded Residences, Estates and luxury private residence club properties.