Your first smile will come from our doorman. His uniform is inspired by traditional fashions from Appenzell, and is designed by Ida Gut, one of Switzerland’s best-known fashion designers. Sebastian Fässler, a renowned Appenzell-based silversmith, also contributed to the uniform’s style by crafting the shiny adornments.
“Leig” is Sebastian Fässler’s favourite word. In Appenzeller dialect, Leig expresses everything practical and likeable. To preserve and develop the Leig tradition, Sebastian produces bell straps, belts, and buckles. For our uniforms, he crafted the motif for the Swiss embroidered uniform shirt and created the silver shoe buckles as well as the brooch.
The World Exhibition. Swissair. Migros. They all have one thing in common: Ida Gut. As one of Switzerland’s best-known fashion designers, she has had her own label since 1993 and has created uniforms for many well-known companies.
The first Swiss pencil factory took natural graphite from the Alps and the pen name of a Russian-born French illustrator, Caran d’Ache, and wrote the next chapter in success. Today, Caran d’Ache is a Swiss icon in writing instrument manufacturing and together, we created the exclusive “849” pen, which includes 8000m of ink.
enSoie resists industry rules with serene defiance: “We produce for soul, not for sale,” says founder Monique Meier. The textile pioneer collaborates with artists like Peter Fischli, Dieter Meier, and Luciano Castelli to create silk scarves, which are hand printed in the Swiss mountain village of Mitlödi. enSoie is also known for its clothing and accessories, as well as its range of handcrafted ceramics and jewellery. Like Swissôtel, it embraces a timeless, yet contemporary style.
We’re from a small country so an appreciation for the little things comes naturally. Perfect, since great design is born out of details. Maybe it’s a pine wall invoking an Alpine chalet. Or a bright mosaic inspired by a resident artisan. Either way, our design philosophy is the same: take contemporary Swiss style and mix well with local flair, and a new Swissôtel comes to life—perfectly recognisable, but perfectly unique too.”