There are three categories of membership for Swissôtel Circle – Inizia, Elevà and Zenit. As you may know, in Switzerland we have four official languages – and one of these is Romansh, the language of the craggy eastern Alps, where Swiss tourism was born and the mountains
reflect the challenges of daily life. We have chosen these three Romansh words to symbolise our Swiss tradition: Inizia represents the starting-off point, Elevà the ascent and Zenit the summit in our elite advantage programme. We invite you to climb with us.